Gatorade – Interactive Brand Experience 2017

For the second year in a row we partnered up with Mirrorshow and KaiCon to create yet another round of a personalized, in-depth experience for GATORADE. The journey did not just start at the event, but with unique content at every touchpoint, and a modular design that allowed us to individualize the booth and installations for each fair, resulting in a one of a kind experience for all three US events.

Before every event, users got G-Bands – RFID enabled wristbands – which bound our event to specific users. Registration happened on their mobile or at check-in stations around the venue. Via simple login information, the users were assigned to meaningful categories that guided them throughout various content across the event and show them relevant information.

Different stations had different content depending on context, each displayed in an interface fitting to the hardware used. Two 86” Multitouch, multi-user, stations allowed up to four people to interact with the content at the same time in a social manner. Another six Multitouch pods, each containing three 32” Multitouch displays, allowed up to 18 people to engage in the content.

Additionally, mobile content iPads and the “Fuelbar” allowed further exploration of the products. We optimized our marker detection framework from last year and integrated it into our Unity dev stack. We were able to track more than 9 products in realtime on Pcap displays, which were attached to 3D printed protopaste markers.

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