Work

Arduino
IOT
Electronics
LED

Type

Tradeshow
Installation

Year

2019

Telekom – Physical Avatar Configurator

As part of Deutsche Telekom’s trade show exhibition at IFA Berlin, creative lead agency Meiré und Meiré tasked us to develop three more digital attractions for 2019. Through collaborative agile project development we created a 3D avatar configurator, a futuristic chatbot, and an AR portal to encourage brand participation and inform over 25,000 attendees about ‘the future of telecommunication’.

I was working mainly on the 3D avatar configurator or so called Ideenschmiede.

The goal was to develop a board where users can physically interact with our Unity application to create their own customized Telekom service staff member.

The eye-catching physical control panel incorporated arcade LED buttons and industrial buzzers to underline the gamification nature of the application. The retro yet technically advanced setup enabled a wide target audience range to intuitively configure their avatar independently on two 55” screens, then take a ‘snapshot’ of their final result to generate a physical Polaroid with a QR Code for an online raffle thereafter.

SHOW MORE