SXSW – Capital One Kinetic Installation

In order to promote Capital One’s brand new application “Auto Navigator”, we prepared an interactive experience for the US financial services firm which has been displayed at the SXSW 2019 in Austin that allows visitors to configure their ‘surreal dream car’ on fixed iPads. The result was presented on a big LED screen and enhanced by interactive physical LED winches animated and colorized in realtime.

The experience was triggered by a trivia game on the tablets, where each participant had the opportunity to choose the ideal features of their dream car and watch their surprising result appear on the big screen through a high effect animation driven by the LED choreography.

Ipads were sending their user-configurations to a local hosted socket-server. Based on this data, the 3D cars were configured in realtime into a Unity scene which was displayed on a 6x3m LED wall.
The real LED spheres were animated in realtime infront of the big screen, to enhance the car-animations and to attract people during the idle mode.

The game introduced different car features such as body, engine, tires and trim, divided into four steps for an engaging creation of an ideal vehicle. The trivia, while involving the audience in a playful activity, was also a medium to communicate the opportunity for Capital One clients to find a tailored solution for their needs in terms or car research, with a preview of the functions that Capital One’s application has to offer by looking at real car suggestions matching their dream car.

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